I know you’ve seen them, the:
“Which Sex and The City Character Are You?”
“Which Friends Character Are You?”
“What’s Your Brand Type?”
“What’s Your Money Type?”
“Take This Skin Assessment”
“Take This Hair Assessment.”
I’m talking about the QUIZZES and ASSESSMENTS that we’re seeing all over the place. Why is this so popular all of a sudden? It’s simple – we all want to know more about who we are. We all want to know how we fit in. We all want solutions that are customized and tailored to us.
Proactiv did it years ago with their Skin Type and brought in MILLIONS of leads to help sell Proactiv. Now Rodan and Fields (the founders of Proactiv) do the same thing to help customize a skin care regimen for their customers.
Dr. Oz is the face of the “RealAge” Assessment. You take the assessment and learn more about how to reduce your “RealAge.”
The point is, it is interesting to the prospect, and it helps you segment your audience! For example, one of the assessments I have build for MY business is our Lifestyle Design Assessment. I created this assessment for my business so I could better determine where my clients were in their business and their life. And my clients love it because it helps identify how close they are to burnout – and their immediate next steps to building a business without burnout.
Quizzes and Assessments are GREAT lead magnets. They’re a great way to get people into your email list – allowing them to learn more about themselves and their current struggles. es.
Quizzes and Assessments are also FABULOUS for segmenting your list, giving you valuable insight – so you can create and show only the appropriate content and solutions to the right prospects at the right time.
A few years ago, I had someone reach out to me who needed some consulting guidance. She had just run a large launch for one of her online programs. The program not only didn’t sell well, but she had a lot of negative feedback and unsubscribes. When we dug into the challenge – it became evident that she committed one of the cardinal sins of email and marketing automation – she sent the offer to EVERYONE on her list – even the people she knew it didn’t apply to! With modern day CRM systems(client relationship management systems), you can completely customize where your clients are in their client journey – and ONLY make offers that really fit their challenges! With quizzes and assessments – you can learn and segment your entire list based on their answers and COMPLETELY customize all your client interactions based on where they are in your client journey!
I have tried a number of different assessment software systems – including Thrive Quizzes, EmailMeForm, and most recently Bucket,io. I am in the process of switching all of my quizzes, assessments, and segmentation funnels all over to Interact Quiz Builder. In addition to being SUPER AFFORDABLE (especially in comparison to the $100 – $200/mo for Bucket), it is absolutely the EASIEST, most comprehensive, and PRETTIEST quiz assessment solutions I have found for my business!
If you have been considering adding quizzes or assessments to your business (which I strongly encourage) – I would love to invite you to try Interact. With this link, you can get a 14 day free trial of the software to see if it’s right for you!!
I hope you love it as much as I do!