The Five Things You Need to Do When Opening A Barre Studio

open a barre studio without a barre franchiseIf you are planning to open a barre studio, a pilates studio, or a fitness business, there are a few important questions that you need to answer before you can go ANY further.  Today we are going to cover the five things that you need to know/identify/or do before your barre studio or fitness business will be a success.

  • Determine who is your target/ideal client. This will tell you so much about where to build your barre studio, what to offer, who to hire, etc.
  • Pick a location that FITS what you want to accomplish. This can be one of your most expensive mistakes in setting up any type of business – but especially a barre studio that has a specific clientele.  So know your clientele. Know what build out of your new barre studio will cost. Know how to do it with the least amount of resources. And pick a location that FITS your objective. This is the single item that one mistake can cost you HUNDREDS OF THOUSANDS of dollars.
  • Hire right! Your staff is a representation of you and your business! It is so important that you hire right and you train appropriately for the goals of your barre studio. If you have never managed staff and have never trained employees – get help, or systems. The wrong employee will cost you MUCH more than just the money you pay them. They will cost you training time, lost revenue from unhappy clients, time hiring again, and potentially a WHOLE LOT MORE!
  • Have a business plan! Your business plan will encompass your opening and launch strategy of your new barre studio as well as how many clients you need in each class to be profitable. It also addresses your plan for financing your business and how long it will take for the business to pay for itself without you having to fund it. There is little worse than working so hard your family feels neglected, and you are exhausted, but yet you still have no idea when you will be profitable. A business plan gives you the tools to evaluate your business and potentially get financing if you need it. Without a business plan – you have no scorecard to measure the goals, objectives, and success of the business.
  • Have a FABULOUS marketing plan. I really believed in my product – and I was so “surprised” when there wasn’t a line at the door of my new barre studio. If you are a new business – and you are one of the first of your kind in your area – it is VERY important that you have a solid and comprehensive marketing plan to get the word out. You may be the most amazing business in the world. But if no one knows about you – you won’t last!



If you have been considering opening a barre studio – but don’t want to pay a franchisor $50,000 to start, you’ve come to the right place.  Contact me below for more information on how to open a successful barre studio without the fees or rules of a barre franchise.  

Leave a Reply 9 comments

Sally - January 17, 2017 Reply

Hi there,
I have been interested in opening a barre studio for a few years now but struggle immensely with the idea of writing a business plan… and really where to start as a whole. Pointers and guidance would be much appreciated!

Louise Sheehan - February 16, 2017 Reply

Hi There

I stumbled across your article about opening a barre studio and I was really inspired to read it as I’m looking to open my own barre studio and in the process of creating a business plan but feel I need a bit of guidance in this area. Its quite difficult to find the right person who has knowledge in this area so its really refreshing to come across your website.

I was wondering if you could give me some information/advice on how to do this successfully.

Look forward to hearing from you.

Kind Regards


Sam Roberts - February 20, 2017 Reply

Hi – My wife and I are looking to open a barre/fitness studio in the Miami area. We have only just begun to look into the idea and am extremely interested in any information/help which you might be able to give to us in helping set everything up.



Abby - April 7, 2017 Reply

I am interested in opening my own fitness studio without a franchisor but I am based in Dubai.

I’d like information on how to go about it.


Deana - May 27, 2017 Reply

Would love more information on opening a barre studio without going the franchise route.

Thank you!

Mo Almalag - May 29, 2017 Reply

Hi there,

I am looking to open my new barre studio. How can you help me?


Colleen Manzi i - June 25, 2017 Reply

Looking into starting my own barre studio. Help?

Sarah - August 7, 2017 Reply

Really keen to gain more insight into starting up a barre studio. Any extra information you could share would be appreciated.

Amy Mewborn - November 3, 2017 Reply

Hey all of you! For more information – click on the image in the article! It will give you a TON of free info and you can decide if you want to chat further! 😉

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