Opening a studio may be one of the biggest financial decisions you'll ever make.

You don't have to make it alone.

Studio in a Box helps aspiring studio owners avoid the hidden mistakes that quietly steal money, confidence, freedom, & years of mistakes, using decades of real-world experience before those lessons become your own.

Before You Invest Your Savings, Borrow My Experience.

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Right now you're probably thinking about locations, equipment, branding, instructors, maybe even paint colors.

Those are important decisions.

But they're rarely the decisions that determine whether a studio becomes a business that gives you freedom or one that quietly drains your savings, confidence, and time.

For more than sixteen years, I've had a front-row seat to what builds thriving studios and what quietly undermines them.


I've seen the decisions owners celebrate years later, and the ones they wish they could take back before the ink was dry.

Those experiences didn't come from one studio.


They came from hundreds of conversations, real businesses, franchise systems, consulting work, and the women who trusted me with one of the biggest investments of their lives.


Studio in a Box is where those lessons now live.


Every framework, every checklist, every recommendation has been shaped by decisions that have already been tested in the real world. You're stepping into years of experience before you make the decisions that will shape your own business.



This Is For You If You Want To:

  • Own your business and keep every dollar you earn
  • Build a schedule, life & income of real freedom
  • Open your studio with confidence backed by EXPERIENCE!
  • Avoid the expensive mistakes that derail most first-time owners
  • Own a business that pays you well & the freedom to enjoy it.

Studio in a Box gives you the tools, support, and confidence to go from “I wish” to “I did it.”

Many women who open studios have already been very successful. They know how to work hard, lead teams, solve problems, and get results. I did too.


Most new studio owners spend months trying to figure out what to do next. They build spreadsheets from scratch. They search the internet for answers. They ask AI random questions and hope the answers apply to their situation. They piece together advice from dozens of places and still feel uncertain about the decisions they are making.  Their biggest danger is that they don't know what they don't know!  


Inside Studio in a Box, you get more than lessons.

You get custom business apps, tools, templates, and strategies built exclusively for boutique fitness studios. They show you what to do, what to decide, and what to watch for before a small mistake becomes an expensive one.

We help you create your plans, numbers, and next steps without starting from scratch or some generic internet template.

What could take you weeks of guessing can be done in minutes, with clear guidance from the experience of women who have already built studios before you.

Build a multi-six-figure studio without the big, costly mistakes - without wasting time and money on trial and error. Learn the proven systems, strategies, and operational frameworks that successful studios use to grow, attract loyal clients, and increase revenue.


And the best part? You can do it WITHOUT spending $50,000 on franchise fees or giving up 8–12% of your annual gross revenue. Instead of paying for a name, you’ll gain the knowledge, tools, and support to build a profitable studio that you fully own and control.


If you're ready to grow smarter, avoid the common pitfalls, and create a studio that truly works for you, let’s make it happen for YOU!

Here Is Just a SMALL SAMPLING Of What Studio In A Box Covers

How to open a pilates studio without the fees and rules of a pilates franchise. PHave you wondered - how much is a Club Pilates Franchise? How much does it cost to open a pilates studio? How much does it cost to open a Pilates Franchise? How much to open a pilates studio? How to open a Pilates Studio? How to open a Club Pilates? How to open studio pilates? How to start a Pilates Business? Info about starting a pilates business? Owning a Pilates Studio, or Any Pilates Studio or Pilates Franchise For Sale? You're in the right place. Amy Mewborn has helped people launch pilates studios, without the Pilates Franchise. She shows you the cost of a pilates franchise, how to make pilates franchise profits, and so much more. We are not associated with any Club Pilates, or Pilates Franchise System. We help women open a successful Pilates Studio without the Fees or Rules of a Club Pilates Franchise.
Personal & Business Financial Preparation
  • Get your finances in order before you invest a single dollar.
    • Got Questions?  Understand exactly how much you need to open and how to get there
    • Need Financing? Access grants and business loan resources to maximize your funding
    • Hate Numbers?  Use our complete financial projections template to walk into any lender or landlord conversation with confidence.
    • Get editable pre-built business plans that have helped studio owners secure over $350,000 in financing
Legal Templates — $15,000 Value
  • Stop piecing together contracts from the internet.  
    • Protect yourself before you sign your lease.
    • Download our complete legal package — fully editable and ready to make your own
    • Includes client liability waivers, instructor agreements, desk team contracts, employment agreements, and staff handbooks
    • Custom-built for boutique fitness studio ownership
    • Protects you from lawsuits, employment penalties, and costly disputes before they happen. Get the experience of others that have gone before you! 
How to open a fitness studio without the fees or rules of a fitness franchise. Are you considering a Crossfit, PVolve, or other large fitness franchise? Learn how you can open a fitness studio without the fees or rules of a fitness franchise. Ready to start a fitness Business? Need a Fitness Studio Business Plan? Want to know how to open a fitness studio Or how to open a fitness business? Looking for a fitness studio business? How to start a fitness business? Starting a Fitness Business? How to start a fitness studio? Amy Mewborn has helped people launch fitness studios and fitness businesses without the fitness Franchise.
How to open a yoga studio without the fees and rules of a yoga franchise. Yoga franchise, how to open a yoga studio. If you're interested in opening a yoga studio, potentially building a yoga franchise, or you need more information on how to start a yoga business, let's start today. Amy Mewborn has helped women launch yoga studios without the yoga franchise fees. Do you want to know how much it costs to open a yoga studio? Thinking of opening a yoga business? Want a hot yoga franchise? Wondering how to start a yoga studio or how to start a yoga business? Want to know how to start your own yoga business? Want to know if yoga studios are profitable? Looking for a yoga studio for sale? Want to know Yoga Studio Requirements? You're in the right place. We teach women how to open a yoga studio without the yoga franchise, hot yoga franchise rules.
Target Market & Studio Positioning
  • Stop competing on price. Start building a community people are loyal to.
    • Identify your ideal client and craft marketing messages that speak directly to them
    • Differentiate your brand from local competitors in a crowded market
    • Design class schedules built for maximum participation and retention
    • Create service packages and membership offers that drive loyalty and referrals
    • Build the foundation for a brand that attracts the right clients from day one
Location & Lease Strategy 
  • Build smart and protect your investment from day one.
    • Access our pre-vetted vendor list for equipment, props, software, insurance, music, and retail — at the best possible prices
    • Learn how to hire, manage, and supervise contractors without overpaying
    • Design your space for maximum safety, capacity, and profitability
    • Get money-saving tips to build the nicest space possible at the lowest cost
    • Avoid the $20,000+ in construction mistakes Amy made in her first studio, or the $200k mistake that a recent studio owner came to Amy to discuss.
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Buildout, Vendors, and Startup
  • Your lease is one of the most important — and most dangerous — decisions you will make.
    • Learn how to find a high-profit location for maximum revenue potential

    • Negotiate lease terms that protect you and save you $15,000 to $100,000

    • Avoid the commercial lease pitfalls that have destroyed studios before they ever opened

    • Understand CAMs, NNN, rent abatement, renewal terms, and tenant improvements

    • Get business representation support at no additional cost to you

    • One client came to Amy after signing a bad lease and ended up with $150,000 in expenses that should never have been hers — you will not make that mistake

Marketing & Grand Opening Strategy

Fill your studio before you even open the doors.

  • Use our plug-and-play marketing roadmap as your complete launch guide
  • Attract clients through social media, Facebook ads, community partnerships, PR, and email
  • Get free local media coverage without hiring a PR firm
  • Build corporate and community partnerships that promote your business at no cost to you
  • Host events and a grand opening designed to generate revenue, not just buzz
  • Open with actual clients instead of hoping they show up
Staffing and Management Systems
  • Build a team that runs your studio — even when you are not there.
    • Get editable job postings, job descriptions, offer letters, contracts, and training manuals
    • Learn how to find, hire, and TRAIN the BEST instructors and sales staff who represent your brand well
    • Incentivize your team to sell memberships without high-pressure tactics
    • Use our quarterly review systems and payroll frameworks to stay organized and compliant
    • Set up management systems that give you freedom instead of keeping you chained to the front desk
    • Create client experiences that keep people coming back month after month
Hands Off Studio Management

Build a studio that runs when you are not there.

  • Create client welcome systems that attract first time clients.
  • Build a CONVERSION system that gets those firs time clients to STAY.  Most studios without these systems have less than 25% of their first time clients buy a new package.  Get a system that changes that to 60-70% 
  • Build follow up systems, events, and packages that RETAIN clients for the life of your business.  
  • Hire for roles you don't want to play.  You are opening this business to be the business owner - not to just buy yourself another job.  
  • Build a UNIQUE AND EFFECTIVE system that allows you to be the CEO versus the instructor, front desk manager, studio cleaner, trash taker outer, book keeper, accountant, AND social media manager - all at one time! 
AI Integration for Studio Owners

Use AI to implement faster and smarter at every stage.

Just a few examples:


    • Build your ideal client avatar and run a competitive analysis in minutes
    • Customize your business plan with your specific details quickly and easily
    • Write high-converting website copy and social media content
    • Generate Facebook and Instagram ads targeted to your ideal client
    • Build a 30-day content calendar in a fraction of the time
    • Access over 100 AI-powered tasks built specifically for studio ownership

What You'll Get Inside Studio in a Box

Instead of just telling you what to do, we walk with you every step of the way. Here's what you'll actually get:

  • Proven Systems - Without the Franchise Fees - Get the support of a franchise system—business plans, staffing templates, sales strategies, and more—without the $50,000 buy-in or 8% royalties.
  • Step-by-Step Roadmap - We break it all down: From securing funding and negotiating your lease, to staffing, marketing, and maximizing profits
  • Plug-and-Play Tools - Editable business plans, contracts, job descriptions, financial projections, marketing campaigns, social media calendars, and more.
  • Best In Class Vendors - Get access to our list of pre-vetted vendors for all elements studio ownership!
  • Expert Guidance - I’ve written the franchise manuals. I’ve launched six & seven figure studios. I know what works—and what doesn’t.Training Videos.
  • Legal Guidance - Editable Contracts, Handbooks, Checklists, and Guides - Our contract package was over $15,000 custom -get access to the ENTIRE set in editable format so all you have to do is download them and make them your own!

Most Programs Tell You What to Do.
We Built the Tools to Actually Do It With You.

In March 2026 we made the LARGEST Upgrade we've ever made to Studio in a Box!  We built a series of proprietary apps to ask you a few questions and the apps will actually take the knowledge base from our years of Studio in a Box experience to DO the tasks for you with just the click of a button! 

Studio Business Plan Builder

  • Walks you step by step through creating a complete business plan for your studio
  • Helps you define your studio concept, services, pricing, target market, and positioning
  • Generates your marketing strategy and operational structure
  • Gives you a professional business plan you can use with landlords, lenders, or investors
  • Saves weeks of research and writing by building the framework for you

Studio Profitability Calculator

  • Shows you exactly how many members you need to break even
  • Helps you determine ideal membership pricing and revenue targets
  • Models instructor payroll and class capacity
  • Reveals your potential profit before you sign a lease
  • Protects you from one of the most common financial mistakes new studio owners make

Franchise Fee Comparison Calculator

  • Compares the real cost of opening a franchise versus launching your own studio
  • Shows long term franchise fees, royalties, and marketing contributions
  • Helps you understand how much profit you could keep by staying independent
  • Provides financial clarity before committing to an expensive franchise agreement

Studio in a Box Financial Projection Builder

Before you sign a lease, purchase equipment, or hire instructors, you need to know one critical thing.


Do the numbers actually work?


The Studio in a Box Financial Projection Builder gives you a clear financial roadmap for your future studio. This powerful tool walks you through a simple nine step process where you enter the key assumptions that determine whether your studio will be profitable.


You will input details such as:

  • Studio capacity and equipment count
  • Membership and class pricing
  • Expected occupancy and growth
  • Instructor payroll
  • Rent and operating costs

  • Retail and additional revenue

  • Marketing expenses and startup capital

Once your information is entered, the system instantly generates a complete financial dashboard showing exactly how your studio can perform.


Your dashboard includes:

  • Key performance metrics and revenue projections
  • A full 12 month profit and loss breakdown
  • Sensitivity analysis showing how pricing and occupancy impact profit
  • A cumulative cash flow chart
  • A lender ready executive summary

Each projection is saved so you can adjust assumptions, test different scenarios, and refine your plan as you move forward.


Instead of guessing whether your studio idea will work, you will have clear financial projections that help you make confident decisions before you invest thousands of dollars into your studio.

Studio Launch Checklist Creator

  • Generates a customized step by step launch roadmap for your studio
  • Organizes hundreds of tasks involved in opening a studio
  • Includes key steps for permits, insurance, buildout, equipment, staffing, and presales
  • Ensures nothing gets missed as you move from idea to opening day
  • Eliminates the stress of wondering what to do next

Studio Brand Creator

  • Helps you define your studio brand identity and positioning
  • Guides you through brand messaging, voice, and taglines
  • Helps you clarify the story and experience your studio will deliver
  • Makes all future marketing decisions easier and more consistent

These tools dramatically reduce the time, stress, and uncertainty involved in launching a studio. What normally requires hiring consultants, branding agencies, accountants, and marketers can now be done with guided tools built specifically for boutique fitness studios.


Most importantly, these are not generic templates or random AI prompts. These are proprietary tools built specifically for Studio in a Box based on the real systems used to help launch more than 150 boutique fitness studios.


They help you move faster, avoid costly mistakes, and make smarter decisions as you build a studio that is profitable, sustainable, and truly your own.

Normal Price $7,500
Seven Day Fast Action Bonus -
Get The ENTIRE PROGRAM FOR $4,000

**Also, with the Fast Action Bonus, you can access the full service consulting program for only $12,000 vs the full price of $20,000!** Add this on at ANY TIME!

Including Three Fast Action Bonuses

BONUS #1

Lifetime Access to Fitness Marketing on a Dime - $1997 Value

For the established business owner who wants to market their studio without the $5,000/mo marketing budget! Learn strategies to increase client conversion, client retention, client engagement, and client referrals - so you can spend LESS on marketing!

BONUS #2

4 Week Fast Fat Blast Nutrition Program To Offer In Studio - $1997 Value

Get access to our own proprietary nutrition program. This is the program that Amy as a sports nutritionist created with her Naturopathic Doctor in San Diego. She offered this four week program in studio to her clients for over $399 per client. You get full white label access to offer this as your own service in your studio and create an additional income stream!

BONUS #3

Online Barre Certification - $697 Value

This is for the studio owner that would like to be certified themselves or would like to certify someone on their team, with no additional money out of pocket! Get access to the FULL program, private Facebook group, and all program bonuses!

BONUS #4

Affiliate Income Living Simpler App

As a Studio in a Box client, you receive one complimentary seat to the Living Simpler App — giving you full access to all tools, resources, and wellness programs for your own personal health.

You will also receive a special affiliate partnership that pays you 50 percent commissions on every client you refer. It is an effortless additional revenue stream that extends your impact beyond your studio walls and keeps you earning even when classes are not in session.

frequently asked questions

What are the benefits of going independent instead of buying a franchise?

Going independent means you own everything. Your brand, your systems, your pricing, your profits. With a franchise, you’re often paying $50,000 to $100,000 upfront — plus ongoing royalties — just to follow someone else’s rules.


In Studio in a Box, I give you the exact tools, templates, and systems we’ve used to launch over 150 studios, without locking you into someone else’s brand or taking a cut of your revenue. You get the freedom and control you wanted when you first dreamed about opening a studio — but with a proven roadmap that eliminates the guesswork.

What kind of support will I get inside Studio in a Box?

You’ll never be left to figure it out alone. Studio in a Box consulting includes direct access to me and my team, plus strategy calls, templates, AI tools, vendor lists, legal docs, and a complete marketing and launch plan.


This isn’t just a course.  It’s the exact templates and guidance you’d get from the franchise.   Whether you need help choosing a location, designing your pricing, hiring instructors, or launching your marketing — we’ve got you covered. And because I’ve personally launched studios across the country, I can help you adapt the strategy to your unique market.

How do I know this will work for me? My city is competitive and I’ve never done this before.

Every market is different — but success doesn’t depend on luck. It depends on strategy. We’ve helped women launch studios in small towns, big cities, and everything in between — and the common denominator is clarity, confidence, and execution.


If you follow the process, ask questions when you need support, and use the tools inside Studio in a Box, you will open with more confidence, more savings, and more momentum than trying to piece this together alone. You don’t need to be an expert — you just need a proven plan.

Can I really do this if I’m working full-time or juggling a family?

Yes — and many of our clients are just like you. Studio in a Box was designed for busy, high-achieving women who are building their business alongside real-life responsibilities.


Instead of wasting hours Googling every decision, you’ll get a step-by-step system that cuts through the overwhelm. You can work at your own pace, and everything is broken down into doable, focused tasks — so you can make real progress in less time. Whether you're working nights, weekends, or mornings before the kids wake up, this program fits your life.

What if I’m scared to invest before I’ve signed a lease or know exactly where I’m opening?

This is actually the best time to invest — because what you do in these early stages will either set you up for success… or lead to expensive mistakes. I’ve seen too many women sign leases too soon, overbuild their space, or choose the wrong location because they didn’t have the right information upfront.


Studio in a Box will walk you through every decision with clarity. You’ll validate your market, understand your numbers, and move forward with confidence. Waiting until you’ve signed a lease is often too late to correct the costly stuff. Start now and launch smart.

READY TO START?

LET'S DO THIS TOGETHER!

If you have been dreaming of the possibility of launching your own studio - and you are ready to take that next step, DON'T GO ALONE!

If you want the BEST business life has to offer, you find someone that has gone before you, and you get help achieving that dream!

I have been hiring mentors and coaches since my first year in business. My second studio was THREE TIMES MORE PROFITABLE than my first studio - because of all the lessons learned!

Real Success Stories...

If you are considering opening up your own barre studio, I HIGHLY recommend Amy Mewborn and Studio In A Box!


I simply could not have done this without Amy’s knowledge, expertise, advice, humor and friendship. I was trying to decide between just the SIB Online and the Full Package, with added one-on-one time with Amy. After receiving a glowing testimonial from another client of Amy’s, my decision was simple - I went all in. It was one of the easiest (and best) decisions I have made.


In addition to her vast knowledge and experience (lease negotiations build out, staffing, marketing, etc.), Amy is honest, professional, personable, kind, and fun. Opening a studio has been my dream for the past 8 years. My investment in Amy and SIB has been worth every penny. She has been my consultant, my counsel, my guide, my rock and my friend. And that, is invaluable to me.

- Rita

Past Client

I’m not sure when Amy sleeps, but I know she never ignored a late night email or a desperate “what do I do?!” text message.

Studio in a Box was without a doubt the best money I have spent for my studio to date. Studio in a Box is fantastic; it walks you through your business plan, studio build out, hiring packets, and props. Literally, everything you need is in an online portal that walks you from step one to step 100. How to protect your brand by trademarking it, how to find employees, how to register your business with the state. Licenses and permitting and things that when I said I wanted to own a studio I never would have guessed, and I am a third generation entrepreneur! The logistics of business ownership - that is where Amy shines and where she saved me time and time again.

I’m not sure when Amy sleeps, but I know she never ignored a late night email or a desperate “what do I do?!” text message. There are things I would change about my process to studio ownership, but I would choose Studio in a box every time.
Good luck!

- Niki

Past Client

Niki testimionial - Pure Barre Franchise, Barre3 Franchise, how to open a barre studio, how to open a pilates studio, club pilates franchise, yoga franchise, how to open a yoga studio

Amy’s program is exceptional.

She is a very caring person. She goes above and beyond to assist and help you succeed. She provided every bit of feedback I requested when asking for assistance. Amy checked on me on a regular basis. I would highly recommend her program versus trying to wing it or go it alone. It is tough out there and if I had to do it all over again I would still have signed up for her program.

The most valuable pieces to me were the wealth of documents containing information that I needed prior to opening. This would include:

  • the checklists
  • the HR forms
  • the ad templates for hiring 
  • the equipment links, etc 

ALL OF THIS was extremely helpful!

In addition, I was able to take the information from the marketing and PR section and get free local media coverage for my events!

- Kathy

Past Client

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let's meet!

Amy Mewborn

I'm Amy Mewborn and in 2010, I left my 15 year six figure finance career to open my first barre studio!

That first year, I made over $75,000 of mistakes. 7 months later, I opened my SECOND studio and it was over 3 times more successful.

I helped write franchise manuals and have helped launch over 150 studios across the world - offering barre, yoga, pilates, spin, cycle, bootcamp, cardio dance, TRX, and more!

Today - I help you open your own successful barre, yoga, or fitness studio - without the costs and restrictions of a fitness franchise!


AS FEATURED IN:

LET'S TURN YOUR DREAM INTO REALITY

GET STARTED TODAY

Opening my studios was absolutely the BEST decision I have ever made! And I want to make YOUR possibilities even BETTER than mine!! Get access to a proven success system to help you build a FUN, PROFITABLE, BUSINESS OF YOUR DREAMS!!!!

Copyright © 2025 Amy Mewborn
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Privacy Policy | Earnings Disclaimer

Amy Mewborn has helped people launch barre studios who have come from a past Pure Barre franchise, Bar Method franchise, Studio Barre franchise, Barre 3 franchise,  Barre Code Franchise and more!   She is an expert on Barre Fitness Franchises and helps launch studios without the barre fitness franchise.  If you have been looking to open a barre fitness studio and have considered a barre franchise - such as a Pure Barre Franchise, a Bar Method Franchise, a Studio Barre Franchise, a Barre 3 Franchise, a Barre Code Franchise - or any other barre franchise - you're in the right place. 

Although a barre franchise offers a lot of benefits, she works to offer the systems and tools you would get with a big barre franchise - without the barre franchise fee.  

We are not associated with a Pure Barre Franchise, Barre 3 franchise, Bar Method franchise, or any other barre franchise program.