About Amy Mewborn, Studio In a Box, Business Success Simplified
Studio In a Box – This is designed to help women open a successful and profitable fitness studio – without the fees and rules of a franchise.

​  Resources

If you’re going to run any type of business, you will continually run into certain types of software, tools, and systems that will make your life MUCH easier! Here are a few of my faves!!!!


Branding and Graphics

Have you spent THOUSANDS of dollars on graphics from designers, only to not be able to really use their stuff? Or to change your branding and have to pay again for expensive changes? Try these free (and small subscription programs)!


​99 Designs does logos, business cards, flyers, everything you could need - SUPER inexpensively.  If you don't know exactly how you want your logo to look or you don't even know where to begin, run a contest at 99 Designs! It's the best way to really get a number of options and looks - SUPER inexpensively!  

Get Business Cards, Flyers, Web Editing, Other Freelance Work Through Fiver


99 Designs does logos, business cards, flyers, everything you could need - SUPER inexpensively.  If you don't know exactly how you want your logo to look or you don't even know where to begin, run a contest at 99 Designs! It's the best way to really get a number of options and looks - SUPER inexpensively!  

Run a Logo Contest or Other Design Work at 99 Designs


Oh my gosh, this free program changed my life! I had been hiring expensive designers and jerry rigging everything myself in Adobe Illustrator – taking tons of time, money, and frustration! When I first started with Canva - but now REALLY LOVE and use Stencil instead!  When Stencil first debuted a couple of years ago, it was like God answered the prayers for one of the biggest frustrations in my business! Imagine creating amazing, branded graphics for FREE, in a matter of minutes! Stencil has TONS of FREE stock photos as well that you can upload to your designs! If you’re used to paying $25 – $75 for a stock image for your marketing materials – that can officially stop now! They have a free version, free stock images, and all kinds of amazing premium features!  You can actually upload your own fonts, own colors, create an internal brand kit and personal templates!  It's amazing!!   Today we design all our client worksheets, our social media graphics, our blog headers, email headers and other marketing collateral – all in Stencil!

Get Free Access to Stencil


Website Creation/Web  Hosting

I’m going to do you a BIG favor here and steer you to the perfect software to help you grow your email lists without huge up front fees. I personally use Infusionsoft, but I do not recommend it for most people with online businesses. It is expensive and “bulky”. If you have a fabulous tech team or are incredibly techy yourself, it may be a good fit. But if you want to start something quickly, I’d suggest something more like the two I have listed below.


Bluehost is one of the most common, most inexpensive places for a small business to host their website.  Web hosting can start as low as $3.95/mo!  They have great customer service and various plans based on what you need (traffic to your site, selling things on your site, etc).

Set up your web hosting with BlueHost



Email Marketing/CRM

I’m going to do you a BIG favor here and steer you to the perfect software to help you grow your email lists without huge up front fees. I personally use Infusionsoft, but I do not recommend it for most people with online businesses. It is expensive and “bulky”. If you have a fabulous tech team or are incredibly techy yourself, it may be a good fit. But if you want to start something quickly, I’d suggest something more like the two I have listed below.


Convertkit

Convertkit is not the most robust CRM for follow up via phone, team management, etc – but if you are looking for a simple, SUPER ROBUST email marketing, follow up, and automation program, I don’t know that there’s a program that is any better. It offers the client segmentation processes that some of the more expensive companies offer, in a simpler, less expensive way! If your goal is to build an online business complete with sales funnels, then this is one of your best options – especially for the money!

Try ConvertKit Free for 14 Days


Active Campaign

Active Campaign is my FAVORITE and inexpensive email automation program. In my opinion, if you are looking for a full CRM AND a full email automation program, Active Campaign may be the perfect, low cost fit.  It includes TREMENDOUS "if this, then that" sophistication that Infusionsoft, and Convertkit each provide.  It is easy to use. It is inexpensive - AND it has good systems for .does not have the sophistication of the “If this, then that” email marketing of Infusionsoft and Convertkit, but it does have good client management systems at a lower cost than some of its more sophisticated alternatives.


Video  Production

Screenflow

Screenflow is one of my secret weapons. I LOVE LOVE LOVE this software and probably use is 5-10 times per week. First, I use it to record and document systems for my staff. Second, I use it to record training for my online programs and membership sites. Third, I use it for video editing and production for anything I’ve already recorded. It is THE BEST!


Camtasia is another video production software much like Screenflow. It is high powered and will do almost any level of screen recording, editing and production. It was designed primarily for Windows and is about three times as expensive as Screenflow.

Vimeo

Vimeo is a great video hosting program that allows both free and paid videos on their site with the ability to be streamed and embedded in other programs (emails, websites, blog posts, sales pages, etc.) If you need limited storage, they have a free option. If you need additional storage, then there are various subscription levels.


​Legal Services

When you launch your business, you NEED to be protected and have the necessary legal documents.  I always recommend that you have your own attorney who is there with you along the way through your business.  However if you're going to do it yourself and want to keep costs down, but still do it effectively, we've used NOLO and love them. 

Setting  up your LLC through NOLO


If you have staff, I STRONGLY recommend you have a payroll service. I've used Intuit and loved them for years, but had a number of recent service issues.  Another favorite for me has been Paychex.  They have full service programs or do it yourself programs depending on how much you want to offload!  

Paychex Online Payroll Services

Resources

If you’re going to run an online business, you will continually run into certain types of software that will make your life MUCH easier! Here are a few of my faves!!!!
Branding and Graphics

Have you spent THOUSANDS of dollars on graphics from designers, only to not be able to really use their stuff? Or to change your branding and have to pay again for expensive changes? Try these free (and small subscription programs)!
Canva

Oh my gosh, this free program changed my life! I had been hiring expensive designers and jerry rigging everything myself in Adobe Illustrator – taking tons of time, money, and frustration! When Canva first debuted a couple of years ago, it was like God answered the prayers for one of the biggest frustrations in my business! Imagine creating amazing, branded graphics for FREE, in a matter of minutes! Canva has TONS of stock photos as well that you can upload to your designs – all for $1! If you’re used to paying $25 – $75 for a stock image for your marketing materials – that can officially stop now! Then when Canva debuted their Canva for work program (currently a $12.95/mo subscription), they added in the ability to create your own brand kits, upload your own fonts, build templates, create folders for both your images and your finished work. I swear it was life changing!!!! Today we design all our client worksheets, our social media graphics, our blog headers, email headers and other marketing collateral – all in Canva!
PicMonkey

So Picmonkey has a lot of similar features as Canva, but if you do a ton of design work, especially with photos, Picmonkey may be the perfect fit for you! Picmonkey has the ability to add overlays and cool fonts to your photos, just like Canva. But it also has tons of filters and capabilities to actually edit the photos yourself – imagine removing red eye, removing wrinkles, and adding a tan! Picmonkey has a free version, with limited capabilities and also a paid version (under $5 per month) that gives you more access to specific design features!
Email Marketing/CRM

I’m going to do you a BIG favor here and steer you to the perfect software to help you grow your email lists without huge up front fees. I personally use Infusionsoft, but I do not recommend it for most people with online businesses. It is expensive and “bulky”. If you have a fabulous tech team or are incredibly techy yourself, it may be a good fit. But if you want to start something quickly, I’d suggest something more like the two I have listed below. 😉
ConvertKit

Convertkit is not the most robust CRM for follow up via phone, team management, etc – but if you are looking for a simple, SUPER ROBUST email marketing, follow up, and automation program, I don’t know that there’s a program that is any better. It offers the client segmentation processes that some of the more expensive companies offer, in a simpler, less expensive way! If your goal is to build an online business complete with sales funnels, then this is one of your best options – especially for the money!
Aweber

Aweber is another fabulous and fairly simple email automation program. In my opinion, if you are looking for a full CRM AND a full email automation program, Aweber may be the perfect, low cost fit. It does not have the sophistication of the “If this, then that” email marketing of Infusionsoft and Convertkit, but it does have good client management systems at a lower cost than some of its more sophisticated alternatives.
Infusionsoft

I personally have been using Infusionsoft now for over three years. I want to be very clear, this program is not for everyone! It is really good! In my opinions, it is likely the most robust CRM and email marketing system on the market. However, the biggest words of caution are that it is one of the more expensive and it in being SO robust, it is also a bit confusing! However, if you are building a big income enterprise, and you need your internet marketing to be managed with the utmost in power and sophistication, this is likely the fit for you!
Leadpages

I just can’t say enough good things about Leadpages. It is one of my favorite pieces of software in my business! It is fairly inexpensive. It allows you to create opt ins, webinar sign ups, thank you pages, pop ups, and sales pages. It integrates with the large email marketing programs and webinar programs. It has a plug in that links your pages directly to your website. One of the things I love most about lead pages is that they test their pages and provide templates that can be sorted based on both purpose and past conversion rates. Imagine using only pages and templates that have already been tested by others in the market place! In my opinion, this is a MUST have for an online business – and a SHOULD have for any business that wants to capture leads, deliver webinars, etc.
Video Production

Screenflow

Screenflow is one of my secret weapons. I LOVE LOVE LOVE this software and probably use is 5-10 times per week. First, I use it to record and document systems for my staff. Second, I use it to record training for my online programs and membership sites. Third, I use it for video editing and production for anything I’ve already recorded. It is THE BEST!
Camtasia

Camtasia is another video production software much like Screenflow. It is high powered and will do almost any level of screen recording, editing and production. It was designed primarily for Windows and is about three times as expensive as Screenflow.
Wistia

Wistia is a video hosting program that allows you to host both free and paid videos on their site with the ability to be streamed and embedded in other programs (emails, websites, blog posts, sales pages, etc.) If you need limited storage, they have a free option. If you need additional storage, then there are various subscription levels.
Vimeo

Vimeo is another video hosting program that allows both free and paid videos on their site with the ability to be streamed and embedded in other programs (emails, websites, blog posts, sales pages, etc.) If you need limited storage, they have a free option. If you need additional storage, then there are various subscription levels.
Why Barre?

Although Barre is one of the hottest, trendiest workouts around, it has also proven to have staying power. Barre was originated by German ballet dancer, Lotte Berk in the 1950’s to rehab a number of physical ailments.

Since that time, the Barre Workout has become one of the hottest, most long lasting workouts around – because its proven ability to strengthen and sculpt the areas women struggle with the most: hips, thighs, seat, abdominals and arms.

Because a barre studio does not have expensive equipment or large build out needs, a barre studio can be opened and achieve profitability in just 30-60 days with the proper planning, systems, and tools.

 
Why the Barre60™ Workout?

The Barre60™ Workout was designed with safety in mind. These 60 minute classes are low impact and designed to protect joints by avoiding bouncing or jumping. Classes combine small, isometric exercises with larger dance combinations to fuse cardio dance and muscle sculpting in less than 60 minutes. All Barre60™ classes can be modified for beginners or clients with injuries, and amplified for advanced clients who need an additional challenge.
Her focus is in improving and automating systems to increase revenue, decrease expenses, stabilize income, and gain control over finances and life.

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Copyright © 2014-2017 Amy Mewborn Fitness. Website by Jennifer Crego.