April 8, 2020

Barre Studio

Amy Mewborn is the Founder of Women Success Society. She helps women entrepreneurs launch and scale six and seven figure businesses, without the hustle; with her signature programs - Business Success Simplified and Elevate Mastermind and Accelerator.

Have you been considering opening a Pure Barre Franchise?

Have you been looking into the Pure Barre Franchise cost?

Are you curious about how to open or buy a Pure Barre Studio?

You have come to the right place. I’m Amy Mewborn – and I have been helping women launch fitness studios for almost 10 years and I’d love to tell you a bit more about Pure Barre Franchise costs and what to expect if you want to open a Pure Barre Studio of your own.

The Pure Barre Franchise Average Numbers (per FDD):

  • Initial Pure Barre Franchise Fee: $46,500
  • Pure Barre Training Expenses: About $8,000 – $10,000
  • Pure Barre Location Build Out: Between 95,000 and $195,000
  • Pure Barre Equipment, Supplies, etc: About $10,000
  • Pure Barre Franchise Annual Advertising Fee: 1% of gross revenue
  • Pure Barre Franchise Annual Royalty Fee: 7% of gross revenue
  • Pure Barre Franchise Initial Term and Renewal: 5 Year Initial, 5 Year Renewal

Now, what if you could get similar systems and tools to open your own barre studio without the Pure Barre franchise fees and expenses?

Benefits of the systems of a Barre Franchise –
or business consultant who has launched 65+ studios:

  • It’s easier to obtain financing with an established business plan and business systems.
  • Proven business systems so you don’t have to reinvent the wheel and create your training manuals, contracts, marketing plans, business plans, checklists, and so much more!
  • Marketing strategies, systems, and support typically bring in substantially increased revenues, MUCH more quickly
  • Systems to train your staff to provide standardized customer service, improved sales, and improved client retention.
  • You can save a LOT of money by avoiding the biggest mistakes (GET OUR FREE GUIDE to find out the five biggest mistakes we’ve seen in launching a studio.)  When I launched my first studio, I made over $75,000 in mistakes in just the first year.  Imagine if you could avoid that kind of mistake in launching your business!
  • According to the US Small Business Association, businesses with established systems have a 95% higher likelihood of success over 5 years.

Biggest Dangers of a Pure Barre Franchise – or another barre franchise like them:

  • MUCH higher start-up costs.  When you consider the $46k upfront Pure Barre franchise fee – you’re immediately spending much more than is necessary to build a super successful barre studio, never less, than the added costs for the Pure Barre “brand standards” where you have to build out your studio with the equipment and materials that they approve (and often provide).
  • Encroachment – many Pure Barre Franchises or other franchise agreements protect your “territory” for up to only 5 to 10 miles.  I actually know one of the franchises that sold a franchise and then put a CORPORATE OWNED studio less than 10 miles away – taking a large percentage of the franchisee’s client base that she had just spent 3 years building!
  • Limited Independence – you may LOVE the Pure Barre Franchise classes.  Or you may want to be able to offer the Pure Barre Franchise classes, plus some other types of classes.  In most barre franchises, you are limited to ONLY offering what the barre franchise allows – with little to no deviation. If you want any semblance of independence, autonomy, or the ability to create something unique – it typically is not allowed in the Pure Barre franchise system.
  • Ongoing royalty and advertising fees.  With the Pure Barre Franchise’s 7% annual royalty fee and 1% marketing fee, you are required to pay 8% of your GROSS income to the Pure Barre franchise each and every year.  This means that if you have a $300,000/year grossing studio – you will be required to pay the Pure Barre Franchise a minimum of $24,000 per year.  If you have a $500,000/year grossing studio – you will be required to pay the Pure Barre Franchise a minimum of $40,000 per year in added barre franchise fees.
  • Unfair termination – Most barre franchise agreements are written to protect primarily the franchisor.  They want to ensure that a barre franchisee can not improperly use their systems, their name, their brand, their marks, their choreography; or in any way sully the barre franchise brand.  Most barre franchise agreements allow the franchisor to terminate the barre franchise agreement WAY more easily than the franchisee can terminate the same agreement.
  • Franchisor Mark Up – This never seems like much until you start to run the numbers.  But imagine if a barre franchise requires that you buy their mats, or their sticky socks, or their balls, or their bands.  And imagine that the barre franchisor sells you a logoed mat and charges you $140 for that mat.  Now, imagine if you could get that same mat for just $40 (a difference of $100 per mat).  This amounts to a difference of $3,000 – just to purchase your initial mats.  NOW imagine if that same situation was true with sticky socks.  What if the franchisor charged you $9 per pair of socks, that you could buy for about $4 per pair of socks?  If you buy 5000 pairs of socks (meaning you bought about 13 pairs a day), that is a difference of $25,000 over the course of a year – in added costs for socks – meaning SUBSTANTIALLY lower profits for you!

If you’re curious about how to open a barre studio and still get the tools and systems of a barre franchise, without the Pure Barre franchise fees and rules, click here to sign up for our Free Guide – How To Open a Studio Without The Fees and Rules of a Franchise.  We’ll email you your free guide and provide you with the opportunity to schedule a free consultation to discuss how you can open a barre studio of your own without the Pure Barre Franchise fees.

If you have other questions, please email me at amy@amymewborn.com and let me know how I can help you achieve your goal of opening a barre studio of your very own!