How to Open a Fitness Studio without a Barre Franchise or Yoga Franchise


Have you been dreaming of opening your own 
fitness studio?




Why Amy and Studio in a Box?

I GET YOU!  I spent over fifteen years in corporate America and was literally dying a little bit every day!  I felt PULLED to do something bigger and better.  And I YEARNED to make a difference in other women's lives!  


I left a six figure finance career to launch my first studio.  But without systems or guidance, I made a few HUGE mistakes that cost me over $75,000 in just the first year, and over $250,000 over the next five years.  And the bigger disappointment is that because of a lot of those mistakes, I was going to struggle to replace my six figure income, and as the primary breadwinner for my family, we NEEDED that money!


I had always planned on opening two studios, so when I opened my second studio, I avoided all those things I knew I messed up the first time.  The second studio wasn't just more successful and profitable, it was THREE TIMES MORE SUCCESSFUL AND PROFITABLE! 


I wrote the franchise manuals for one of the large international fitness franchises!  I've created my own half a million dollar studios and helped launch other half a million dollar studios!  Studios that TRULY are the businesses of women's dreams!

Since that time, I have helped launch over 60 studios that offer barre, yoga, TRX, bootcamp, boxing, cycling, dance, and more!  And women that follow the established process WILL get results!


If you're looking to build a multi six figure studio that allows you to own the business, spend time with your family and friends, travel, and be your own boss - I'm here to help you do it RIGHT, avoiding the big, costly mistakes, WITHOUT spending $50,000 on franchise fees!  


Studio in a Box will provide you with the established, proven, successful, business systems you need to build the life of your dreams!

      Current Estimated Franchise Figures:    

Pure Barre Franchise:

  • Pure Barre Initial Franchise Fee - $46,500
  • Pure Barre Royalty Fee - 7%
  • Pure Barre Advertising Fee - 1%
  • Pure Barre 5 year initial term, 5 year renewals
  • Pure Barre Up front Investment - $178k - $370k

Barre 3 Franchise:

  • Barre3 Initial Franchise Fee - $50,000
  • Barre3 Royalty Fee - 6%
  • Barre3 Advertising Fee - 2%
  • Barre3 10 year initial term, 5 year renewals
  • Barre3 Up front Investment - $297k - $629k

CorePower Yoga Franchise:

  • CorePower Initial Franchise Fee - $35,000
  • CorePower Royalty Fee - 5%
  • CorePower Advertising Fee - 1.5%
  • CorePower 10 year initial term, 10 year renewals
  • CorePower Up front Investment - $455k - $1.2M

9 Round Kickboxing Franchise:

  • 9Round Initial Franchise Fee - $30,000
  • 9Round Royalty Fee - 6%
  • 9Round Advertising Fee - 2%
  • 9Round 10 year initial term, 10 year renewals
  • 9Round Up front Investment - $100k - $143k

CycleBar Franchise:

  • CycleBar Initial Franchise Fee - $49,500
  • CycleBar Royalty Fee - 7%
  • CycleBar Advertising Fee - 2%
  • CycleBar 10 year initial term, 10 year renewals
  • CycleBar Up front Investment - $284k - $497k

CorePower Yoga Franchise:

  • CorePower Initial Franchise Fee - $35,000
  • CorePower Royalty Fee - 5%
  • CorePower Advertising Fee - 1.5%
  • CorePower 10 year initial term, 10 year renewals
  • CorePower Up front Investment - $455k - $1.2M

YogaSix Franchise:

  • YogaSix Initial Franchise Fee - $60,000
  • YogaSix Royalty Fee - 7%
  • YogaSix Advertising Fee - 2%
  • YogaSix 10 year initial term, 5 year renewals
  • YogaSix Up front Investment - $283k - $452k

Club Pilates Franchise:

  • Club Pilates Initial Franchise Fee - $60,000
  • Furniture, Fixtures, & Marketing Initial Fee: $45,000+
  • Club Pilates Royalty Fee - 7%
  • Club Pilates Advertising Fee - 2% + $1500/mo locally
  • Club Pilates - 10 year initial term, 5 year renewals

Honor Yoga Franchise:

  • Initial Franchise Fee - $49,100
  • Honor Yoga Royalty Fee - See FDD
  • Honor Yoga Advertising Fee - See FDD
  • Honor Yoga Term - See FDD 
  • Honor Yoga Up front Investment - $199k - $299k

      Benefits of a Fitness Franchise:    

Benefits of the systems of a Fitness Franchise -
or business consultant who has launched 65+ studios:

  • Easier to Obtain Financing with an established business plan and business systems.
  • Proven business systems so you don't have to reinvent the wheel and create your training manuals, contracts, marketing plans, business plans, checklists, and so much more!
  • Marketing strategies, systems, and support typically bring in substantially increased revenues, MUCH more quickly
  • Systems to train your staff provide standardized customer service, improved sales, and improved client retention.
  • Avoid Big Mistakes - You can save a LOT of money by avoiding the biggest mistakes (GET OUR FREE GUIDE to find out the five biggest mistakes we've seen in launching a studio.)  When I launched my first studio, I made over $75,000 in mistakes in just the first year.  Imagine if you could avoid those kind of mistakes in launching your business!
  • According to the US Small Business Association, businesses with established systems have a 95% higher likelihood of success over 5 years.


      Dangers of a Fitness Franchise:    

Biggest Dangers of a Fitness Franchise:

  • MUCH higher start up costs.  When you consider the $50k up front franchise fee - you're immediately spending much more than is necessary to build a super successful barre studio, never the less, the added costs for the "brand standards" where you have to build out your studio with the equipment and materials that they approve (and often provide).
  • Encroachment - many barre, yoga, pilates, and other fitness franchise agreements protect your "territory" for up to only 5 to 10 miles.  I actually know one of the franchises that sold a franchise and then put a CORPORATE OWNED studio less than 10 miles away - taking a large percentage of the franchisee's client base that she had just spent 3 years building!
  • Limited Independence - In most barre franchises, you are limited to ONLY offering what the franchise allows - with little to no deviation. 
  • Ongoing royalty and advertising fees.  With most fitness franchise's 7% annual royalty fee and 1% marketing fee, you are required to pay 8% of your GROSS income to the franchise each and every year.  This means that $24,000 on a $300,000/year studio, or $40,000 on a $500,000/year studio!  
  • Unfair termination - Most franchise agreements are written to protect primarily the franchisor.  They want to ensure that a franchisee can not improperly use their systems, their name, their brand, their marks, their choreography; or in any way sully the franchise brand.  
  • Franchisor Mark Up - This never seems like much until you start to run the numbers.  One franchisor charges $140 for a mat you can get for $40 on your own.  At 30 mats, that's $3,000.  But something that you sell a lot of like sticky socks - over a year, 5000 pairs (or 13 pairs/day) - many franchisors sell a $4 pair of socks for $9 - that's a difference of $25,000 to your BOTTOM LINE!   


If you're curious about how to open a fitness studio and still get the tools and systems of a fitness franchise, without the franchise fees and rules,

click here to sign up for our Free Guide - How To Open a Studio Without The Fees and Rules of a Franchise.  


We'll email you your free guide and provide you with the opportunity to schedule a free consultation to discuss how you can open a fitness studio of your own without the franchise fees.


If you have other questions, please email me at amy@amymewborn.com and let me know how I can help you achieve your goal of opening a fitness studio of your very own!

If you have been dreaming of the possibility of launching your own studio - and you are ready to take that next step, DON'T GO ALONE!  


If you want the BEST business life has to offer, you find someone that has gone before you, and you get help achieving that dream!


I have been hiring mentors and coaches since my first year in business. My second studio was THREE TIMES MORE PROFITABLE than my first studio - because of all the lessons learned!

Get Your Free Guide on Opening a Fitness Studio

Hear from past clients

Amy Mewborn is the Founder of Women Success Society. She helps women entrepreneurs launch and scale six and seven figure businesses, without the hustle; with her signature programs - Business Success Simplified and Elevate Mastermind and Accelerator.

"

If you are considering opening up your own barre studio, I HIGHLY recommend Amy Mewborn and Studio In A Box! I could not have done this without Amy’s knowledge, expertise, advice, humor and friendship. I was trying to decide between just the SIB and the Full Package, with added one-on-one time with Amy. After receiving a glowing testimonial from another client of Amy’s, my decision was simple - I went all in. It was one of the easiest (and best) decisions I have made.

Amy is honest, professional, personable, kind, and fun. Opening a studio has been my dream for the past 8 years. My investment in Amy and SIB has been worth every penny. She has been my consultant, my counsel, my guide, my rock and my friend. And that, is invaluable to me.


~ Rita

Amy Mewborn is the Founder of Women Success Society. She helps women entrepreneurs launch and scale six and seven figure businesses, without the hustle; with her signature programs - Business Success Simplified and Elevate Mastermind and Accelerator.

"

I have been planning on opening a studio since I was 5 years old. I dreamed about what I would teach and how I would decorate and that my dad would build it for me. But then, I moved from my tiny town to Silicon Valley, California and I realized that I’d be competing with franchises that had entire boards dedicated to curriculum and purchasing and music! How to compete with these fitness giants who made their money telling their studio owners what to do? At first I went through the process of franchising and was accepted...twice, but both times I felt a tiny voice that told me I didn’t need panels of strangers telling me how to run my dream. That voice also chided that I had no idea how to open a studio that would compete with the Pure Barres and Core Powers in my area, so I started to research.

Studio in a Box is fantastic; it walks you through your business plan, studio build out, hiring packets, and props. Literally, everything you need is in an online portal that walks you from step one to step 100. How to protect your brand by trademarking it, (feel free to look up Flex Fusion Studios, we are a registered mark!) how to find employees, how to register your business with the state. Licenses and permitting and things that when I said I wanted to own a studio I never would have guessed, and I am a third generation entrepreneur! The logistics of business ownership - that is where Amy shines and where she saved me time and time again.


~ Niki

"

I cannot say enough wonderful things about Amy's Studio in a Box program.  My studio is now open and I'm beginning to live the life I have always dreamed.  I had contemplated opening a franchise and had been speaking with one in particular but I had always heard that you were buying yourself a job when you buy into a franchise...which is what I wanted to leave.  They also required very high liquidity and required me to quit my job.  I thirsted for the freedom to do what I wanted and to have the flexibility without rules and fees, but also wanted (and needed) the support.
 
I would not have gotten my loan or a real estate agent to take me seriously without the documents provided for a business plan and financial projections within the program.  Creating these documents from scratch would have taken forever since I have zero experience in the management of a studio.  The operations manual, instructor guide, and client forms were a huge time saver and had ideas in them that I hadn't thought to implement.  I continue to reference all the documentation and it is the first place I go if I'm running into an issue and not sure what to do.  Also, Amy is always available for a quick question and wants you to succeed.  I highly recommend it for anyone dreaming of starting a studio without the franchise fees, while maintaining true creative freedom.  


~ Kristin

Amy Mewborn is the Founder of Women Success Society. She helps women entrepreneurs launch and scale six and seven figure businesses, without the hustle; with her signature programs - Business Success Simplified and Elevate Mastermind and Accelerator.

"

Amy’s program is exceptional.  She is a very caring person.  She goes above and beyond to assist and help you succeed.  She provided every bit of feedback I requested when asking for assistance.  Amy checked on me on a regular basis.  I would highly recommend her program versus trying to wing it or go it alone.  It is tough out there and if I had to do it all over again I would still have signed up for her program. 

The most valuable pieces to me were the wealth of documents containing information that I needed prior to opening.  This would include:

  • ​the checklists
  • ​the HR forms
  • ​the ad templates for hiring instructors
  • ​the equipment links, etc 

ALL OF THIS was extremely helpful!

In addition, I was able to take the information from the marketing and PR section and get local media coverage for my events!


~ Kathy

Opening my fitness studios was absolutely the BEST decision I have ever made! And I want to make YOUR possibilities  even BETTER than mine!!  Get access to a proven success system to help you build a FUN, PROFITABLE, BUSINESS OF YOUR DREAMS!!!!

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Amy Mewborn is the Founder of Women Success Society. She helps women entrepreneurs launch and scale six and seven figure businesses, without the hustle; with her signature programs - Business Success Simplified and Elevate Mastermind and Accelerator.

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