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FREE Pilates Studio Start Up GUIDE
This Free Training & Fast Start Guide START will reveal:
FREE GUIDE
This Free Training & Fast Start Guide START will reveal:

Whether you're researching Pilates studio startup costs, pilates studio business plans, wondering how to start a Pilates business, comparing Pilates franchise opportunities, or exploring how to open an independent Pilates studio, this guide will help you avoid costly mistakes and launch with confidence.
Inside you'll learn:
let's meet!
I’m Amy Mewborn, and in 2010, I left my 15-year, six-figure finance career to open my first fitness studio.
That first year, I made more than $75,000 in mistakes. Seven months later, I opened my second studio, and it was over three times more successful.
Since then, I’ve written franchise manuals, pilates studio business plans, and helped launch more than 100 studios across the world, including barre, yoga, Pilates, spin, cycle, and other boutique fitness studios.
Now I help women learn how to open a profitable Pilates studio without overpaying for a franchise, guessing their way through the launch, or making the costly mistakes I made when I started.
AS FEATURED IN:
Get this FREE GUIDE to learn how you can open your own pilates studio without the fees and rules of a Pilates franchise or another pilates franchise.
After receiving a glowing testimonial from another client of Amy’s, my decision was simple - I went all in. It was one of the easiest (and best) decisions I have made.
While the abundant information and resources in the SIB portal are valuable time and money savers, I have found the most value and support in my direct contact with Amy (my “Amy Dates”). Our entire process of opening our studio was just a few months and Amy’s analogy of “drinking water through a fire hose” was spot on! In addition to her vast knowledge and experience (lease negotiations build out, staffing, marketing, etc.).
Amy is honest, professional, personable, kind, and fun. Opening a studio has been my dream for the past 8 years. My investment in Amy and SIB has been worth every penny.
Studio in a Box was without a doubt the best money I have spent for my studio to date.
Studio in a Box is fantastic; it walks you through your business plan, studio build out, hiring packets, and props. Literally, everything you need is in an online portal that walks you from step one to step 100. How to protect your brand by trademarking it, how to find employees, how to register your business with the state. Licenses and permitting and things that when I said I wanted to own a studio I never would have guessed, and I am a third generation entrepreneur! The logistics of business ownership - that is where Amy shines and where she saved me time and time again.
I’m not sure when Amy sleeps, but I know she never ignored a late night email or a desperate “what do I do?!” text message. I would choose Studio in a box every time. Good Luck!
I was able to take the information from the marketing and PR section and get local media coverage for my events!
Amy’s program is exceptional. She goes above and beyond to assist and help you succeed. She provided every bit of feedback I requested when asking for assistance. Amy checked on me on a regular basis. I would highly recommend her program versus trying to wing it or go it alone.
The most valuable pieces to me were the wealth of documents containing information that I needed prior to opening. This would include:
If you have a dream of owning your own studio, Amy’s so worth it!
As I started out my dream of having my very own studio, I really didn’t think I would be able to NOT go with a franchise. I just didn’t think I had enough business and marketing knowledge to start up a studio from scratch.
As I looked deeper into the world of franchises, I realized how limited I would be, financially and creatively, to start up this dream.
Her studio in a box business program is a packed with everything I could think of that I needed for my business.
If there is a form or document out there that you need, Amy has it! I have been able to get sound advice on my studio build out, marketing ideas, and encouragement on a personal level. She is everyone’s cheerleader!
I can’t imagine the stress I would be under if I had decided to go with a franchise--the fees, the monthly royalty payments, the lack of personal expression… the list goes on.
I cannot say enough wonderful things about Amy's Studio in a Box program. I highly recommend it for anyone dreaming of starting a studio without the franchise fees, while maintaining true creative freedom.
I had contemplated opening a franchise and had been speaking with one in particular but I had always heard that you were buying yourself a job when you buy into a franchise...which is what I wanted to leave. They also required very high liquidity and required me to quit my job. I thirsted for the freedom to do what I wanted and to have the flexibility without rules and fees, but also wanted (and needed) the support.
I would not have gotten my loan or a real estate agent to take me seriously without the documents provided for a business plan and financial projections within the program.
Creating these documents from scratch would have taken forever since I have zero experience in the management of a studio.
The operations manual, instructor guide, and client forms were a huge time saver and had ideas in them that I hadn't thought to implement. I continue to reference all the documentation and it is the first place I go if I'm running into an issue and not sure what to do.
How much does it cost to open a Pilates studio?
The cost depends on your location, studio size, lease terms, buildout, equipment, staffing, and whether you offer mat Pilates, reformer Pilates, or both. Because Pilates equipment and buildout decisions can significantly impact your budget, it is important to understand your numbers before you sign a lease or start spending money.
Are Pilates studios profitable?
Yes, Pilates studios can be profitable, but profitability depends on more than great classes. Your pricing, schedule, instructor costs, client retention, marketing, and membership strategy all matter. With the right systems in place, a Pilates studio can become a sustainable, profitable business. We'll help you build your pilates studio business plan and launch plan for a profitable studio.
How long does it take to open a Pilates studio?
Most Pilates studios take several months to open, depending on how quickly you secure funding, find the right location, negotiate your lease, complete your buildout, order equipment, hire instructors, and begin presales. With a clear roadmap, many studio owners can move from idea to opening in 6 months or less.
Should I buy a Pilates franchise or start independently?
A franchise may offer structure, but it often comes with high startup fees, ongoing royalties, brand rules, and restrictions on how you run your studio. Starting independently gives you more freedom, flexibility, and control over your brand, pricing, classes, and client experience. Studio in a Box gives you the systems and support of a franchise without the franchise fees or rules.
What are the requirements for opening a Pilates studio?
You will need a pilates studio business plan, pilates studio financial projections, funding strategy, legal documents, lease or location, insurance, Pilates equipment, studio layout, scheduling software, certified instructors, marketing plan, and sales systems. The more prepared you are before opening, the more confident and profitable your launch can be.
Learn how you can open your own pilates studio without the fees and rules of one of a large pilates franchise. How much it really costs to open a Pilates studio. The biggest mistakes new studio owners make and how to avoid them. How to choose the right location and business model. The exact steps to start a Pilates business in 90 days or less. Whether a Pilates franchise or independent studio is the better option for you. How successful studio owners attract members from day one
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Have you wondered - how much is a Club Pilates Franchise? How much does it cost to open a pilates studio? How much does it cost to open a Pilates Franchise? How much to open a pilates studio? How to open a Pilates Studio? How to open a Club Pilates? How to open studio pilates? How to start a Pilates Business? Info about starting a pilates business? Owning a Pilates Studio, or Any Pilates Studio or Pilates Franchise For Sale? You're in the right place. Amy Mewborn has helped people launch pilates studios, without the Pilates Franchise. She shows you the cost of a pilates franchise, how to make pilates franchise profits, and so much more.
We have helped women who are looking at the Club Pilates Franchise, the Studio Pilates Franchise, the Jet Set Pilates Franchise, IM=X Pilates Franchise, BodyBar Pilates Franchise, BodyRok Pilates Franchise, LaGree Pilates Franchise. We are not associated with any Club Pilates, or Pilates Franchise System. We help women open a successful Pilates Studio without the Fees or Rules of a Club Pilates Franchise.
Amy Mewborn helps women learn how to open a Pilates studio and build profitable fitness businesses without paying expensive franchise fees.
If you're researching Pilates studio startup costs, wondering how much it costs to open a Pilates studio, comparing a Pilates franchise, or looking for guidance on how to start a Pilates business, this free guide was created for you.
Inside you'll learn the exact steps for opening a Pilates studio, choosing the right location, attracting members, avoiding common startup mistakes, and launching with confidence.
Whether you're considering a Pilates franchise for sale or planning to open an independent Pilates studio, you'll discover the systems, strategies, and lessons Amy has used to help launch more than 100 studios worldwide.