A new research done by LinkedIn found that 81% of small- to medium-sized businesses are using social media to help their growth.
How will you use it to help your business grow and get the exposure you so desire?
Often, some business owners that aren’t too computer savvy, just don’t use social media as a platform to grow their business. That may be because they are afraid of learning something new, or the thought of how overwhelming it may be. Where do I start? What do I use? How do I even do this?
Social media can be confusing, but it’s not impossible. No matter where you are in your business, you can always turn to social media or reinvent your online presence.
The Internet changes with us. What was in 10 years ago may not be in anymore. As a person changes, say their blog, changes too. The design, the outlook on things, what they post about. Everything. It’s never too late, or too early!
Know your Customers and How They Are Using Social Media
It’s easier than ever to connect with the right people from all around the world as you use social media wisely. But, you need to understand their needs as a consumer. To make the most of social media you need to know who your target market is and what their needs and demands are.
Brand Consistency Using Social Media
The visual of your brand should be an accurate representation of who you are, who your business is, and what kind of an environment/community you have. Every time you create an image for your social media, or website, make sure that it is always on brand. That means the same fonts, and same colors. This is so that every time someone sees your colors, and fonts they will recognize it as your brand, logo or no logo.
Connect Personally
When you make your relationship with your clients more than just clients and start talking to them as friends, they feel like they really matter. Being from a small town, I could walk into the local market, be called by my name, and be asked about whatever it was I had going on in my life. That is a good community. Those people truly care.
Ask them questions, pay attention and remember what they talk to you about. If they tell you about something tragic that happened in their life, check in on them and ask how they are doing. If they tell you about something they would like you to carry or offer, tell them you will take it into consideration! Make them feel like they are more than your paycheck! For small business’ social media growth is important, but so is word-of-mouth.
There is nothing like feeling warm and invited into a community. Once word gets out about how amazing and caring your business is, more people will want to come and be a part of it!