March 20, 2023

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“Do you want to make money from your passion for fitness? Check out these 9 legitimate ways to make money in online fitness business, such as selling workout plans online fitness classes and developing apps. [1]”


Do you have a strong interest in physical activity and a desire to find ways to make money in fitness and off of your expertise and experience? In the world of fitness, making money through coaching is not the only path to financial success. There are a lot of different routes you can take to make money off of your hobby. In this article, we will look at ten other legitimate ways to make money in the fitness industry besides coaching.


1. Selling Workout Plans

Selling workout plans can be a lucrative business if you have a large social media following. You can sell customised workout plans on your website or through platforms like Sellfy [1]. You can also set up a subscription model in which customers pay a monthly fee to gain access to new workout plans.


Selling workout plans can be a profitable way to make money in the fitness industry, particularly if you have expertise in a specific area such as strength training, yoga, or endurance sports. Create a series of workout plans and sell them as digital downloads on a platform like Sellfy, Gumroad, or Udemy. You could also provide customised plans tailored to your clients’ specific goals and needs, charging a premium for this personalised service. To be successful, you must promote your plans via social media, email marketing, and word of mouth, as well as constantly update and improve your offerings to keep customers engaged and returning for more. [1]


2. Creating a Fitness App

Creating a fitness app in today’s digital age can be a smart way to make money in the fitness industry. You can create an app that offers workout plans, progress tracking, and nutrition advice [2]. You can monetize your app by charging a download fee, offering in-app purchases, or displaying advertisements.


As smartphones and wearables become more popular, more people are turning to fitness apps to track their workouts, set goals, and stay motivated. To build a successful app, you must identify a market gap and provide a unique value proposition, such as customised workout plans, personalised coaching, or gamified challenges. You’ll also need to collaborate with developers, designers, and marketers to make your vision a reality and ensure your app stands out from the crowd. After you’ve launched your app, you can monetize it with in-app purchases, subscription fees, or advertising revenue. Just be prepared to invest a significant amount of time and money into developing and maintaining your app, as competition in this space is fierce. [1]


3. Selling Meal Plans and eBooks

You can create and sell meal plans and eBooks if you have a strong background in nutrition. You can sell these on your own website or through platforms such online platform such as Amazon. You can also charge a fee for personalised nutrition plans [1].


You could create a series of meal plans for various dietary needs, such as vegan, gluten-free, or low-carb, and sell them as digital downloads on platforms such as Gumroad, Amazon, or your own website. You could also write and sell an eBook on a specific fitness or nutrition topic, such as intermittent fasting or plant-based diets, through similar channels. To be successful, you must devote time and resources to creating high-quality content that adds value to your customers, as well as promote your offerings via social media, email marketing, and collaborations with other industry influencers. You could also combine your meal, downloadable workout plans promotional videos, and eBooks with other services, such as coaching or personalised support, to provide potential clients with a more comprehensive package and expand your revenue streams. [1]


4. Selling Fitness Products

You can sell gym equipment, supplements, and clothing as fitness online products. You can develop your own line of fitness products or collaborate with established brands to make fitness offerings and sell theirs as fitness online. You can sell these items on your own website or on platforms such as Amazon.


You could sell a wide range of products, including workout and fitness equipment,, clothing, supplements, and health-related gadgets. To be successful, you must identify a niche market and cater to your customers’ specific needs. You could, for example, specialise in selling home gym and fitness equipment, to people who prefer to work out at home, or sell supplements to a specific type of athlete, such as bodybuilders or endurance athletes. You could also distinguish your products by emphasising their distinguishing characteristics, such as eco-friendliness, durability, or convenience. Set up an online store on platforms like Shopify, Amazon, or Etsy to promote your products, and use social media channels like Instagram or Facebook to showcase your products and engage with your audience. You could also collaborate with industry influencers to promote your products and expand your reach. [1]


5. Fitness Seminars

Putting on fitness seminars live classes and workshops can be a lucrative way to earn a living in the fitness industry. You can charge a fee to attend and provide specialised training for personal trainers in areas such as nutrition, weightlifting, and yoga [3].


To get started, you could select a subject area in which you are well-versed and develop an in-depth seminar or workshop on the subject, offering something of value to those who participate. After that, you could publicise your seminar through various channels, such as social media, email marketing campaigns, or word-of-mouth. Setting a fair price for your seminar is essential, so make sure that you take into account not only your time but also your expenses and the value that you will bring to the attendees. You could also think about offering discounts for people who sign up early or for groups if you want more people to attend. In addition, you can boost the amount of money you make from the seminar by selling associated goods and services there, such as books, dietary supplements, or individual coaching sessions. It is important to provide a high-quality experience for attendees of your seminar in order to ensure the success of your seminar. This can be accomplished by providing attendees with materials that are informative, engaging with attendees during the seminar, and following up with attendees after the seminar. You can generate additional revenue through future opportunities for consulting or seminars if you demonstrate that you are an authority in your field by giving the attendees something of value and establishing yourself as an expert in your field. [3]


6. Brand Ambassador

You can become a brand ambassador for various fitness studios and brands if you have a large social media following. You can promote fitness studios and their products on social media and earn a commission on sales.


You could approach businesses whose philosophies are congruent with your own and make an offer to act as an ambassador for them in exchange for monetary compensation or free goods. As a brand ambassador, it would be your responsibility to promote the products or services offered by the company through the various social media channels you use, as well as at events and through other forms of marketing. You could also work together with the company to produce content that highlights the products and the benefits they offer, such as videos or blog posts, for example. To be a successful brand ambassador, it is essential to have a robust online presence, particularly on social media, as well as a committed audience that values and respects your judgement. You should also be picky about the companies that you represent and check to see that the goods offered by those companies are in line with your own personal ideals and principles. You can increase your visibility in the industry and generate income through sponsored content or other partnerships if you act as a brand ambassador who is genuine and engaging. [1]


7. Creating a Blog

Creating a blog can help you establish yourself as an expert in the fitness industry. You can make money from your blog by displaying advertisements, providing affiliate marketing opportunities potential clients, and selling your own products.


To get started, you will have to determine who your target audience for fitness blogs is and then produce content that speaks to the interests and requirements of that audience. This can include anything from workout tips and nutrition advice to product reviews and personal anecdotes. When you have established a readership for your blog, you can begin to monetize it through the use of advertising, sponsorships, or affiliate marketing. The placement of advertisements on a website can be accomplished through the use of ad networks such as Google AdSense or by selling advertising space to individual businesses. Sponsorships are agreements made with businesses in which the blogger agrees to promote the sponsoring company’s goods or services on their blog in exchange for financial compensation. Affiliate marketing entails promoting products by using unique links in order to earn a commission on any sales that are generated as a direct result of such promotion. If you want to be successful as a fitness blogger, it is essential to regularly produce content of a high quality, interact with your online audience well, and cultivate relationships with brands and other industry influencers. You can turn your interest in physical activity into a lucrative business if you are willing to put in the effort and dedication required. [7]


8. Fitness Writing

Creating a blog can help you establish yourself as an expert in the fitness industry. You can make money from your blog by displaying advertisements, providing affiliate marketing opportunities, and selling your own products.


You could write content for fitness companies, magazines, or websites in the form of articles, blog posts, or social media updates. You might also consider writing books or eBooks on fitness-related topics and self-publishing them through services such as To get started, it is essential to build a portfolio of writing samples and establish yourself as an expert in the field. Getting established as an expert is the first step towards getting paid to write. You can accomplish this by writing for free on your own website or blog, making connections with other professionals in your field, and looking for opportunities to contribute to online publications or print magazines. You’ll be able to start charging for your services as a skilled fitness writer once you’ve built a reputation for yourself in the fitness industry online and begun earning royalties from book sales. In order to be successful as a fitness writer, it is essential to maintain an up-to-date knowledge of the latest trends and developments in the fitness industry online, as well as to write in a way that is both clear and engaging, and that strikes a chord with readers. You can turn your passion for writing and working out into a lucrative career if you put in the effort and put in the dedication. [1]


9. Custom Meal Plans

If you have a background in nutrition, offering custom meal plans can be a great way to make money. You can charge a fee for personalised meal plans and provide your clients with ongoing support.


If you have a background in nutrition, offering custom meal plans can be a great way to make money. You can charge a fee for personalised meal plans and provide your clients with ongoing support.


To get started, you will need to have a comprehensive knowledge of nutrition and the ability to design individualised meal plans that are tailored to the specific requirements and objectives of each of your clients. You could promote your workout plan services through social media, your own website, or partnerships with other fitness coaches or gyms. You could also offer your services in person or via the internet. You could also turn your meal plans into digital products such as eBooks or other digital goods and sell them on online marketplaces such as Amazon or on your own website. It is essential to provide customers with a high-quality, individualised service and to continually update and improve one’s offerings in order to stay one step ahead of the competition if one wishes to achieve commercial success. You can have a successful career in the fitness industry selling customised meal plans if you establish yourself as a credible nutrition expert, provide high-quality, individualised service, and provide excellent support to your clients. [1]


10. Franchising

One additional strategy for participating in the lucrative fitness industry is to launch a fitness franchise. Entrepreneurs who are interested in the fitness industry can benefit from having access to a tried-and-true business model as well as a support system by investing in a fitness franchise. With a full fitness studio or franchise, you can make money in your fitness studio online a gym revenue a few different ways, including the following:


    • Fees for operating a franchise Most fitness franchises require an initial investment in the form of a one-time franchise fee, the amount of which can vary anywhere from a few thousand to hundreds of thousands of dollars. Entrepreneurs are granted access to the franchisor’s business model, systems, and brand in exchange for payment of this fee.

    • In addition to paying the initial franchise fee, franchisees are typically required to pay ongoing royalties to the franchisor of the business. These fees, which cover ongoing support and training, are typically calculated as a percentage of the franchisee’s overall gross revenue.

    • Product sales are common in the fitness industry, with many franchises offering dietary supplements, exercise equipment, and even clothing for sale to customers. The sale of these products to the customers of franchisees’ businesses can result in the generation of additional revenue.

    • Classes and personal training: As an integral part of their operational model, the majority of fitness franchises provide both individual and group training options. By charging customers for these services, franchisees have the opportunity to bring in additional revenue.

    • Referrals: Many health and fitness franchises provide their franchisees with referral programmes that reward them for bringing in new customers. When franchisees advertise their own companies and direct customers to the franchise, they can bring in additional revenue for the business.


For business owners who are enthusiastic about the fitness industry and have the financial resources necessary to make an initial investment in a few ideas, opening a full gym floor full fitness studio franchise can be a lucrative opportunity as well as a significant financial commitment.


Why the Fitness Industry Represents Huge Opportunity

The health and fitness industry presents a significant window of opportunity for business owners and other individuals interested in increasing gym revenue and generating income. People are becoming increasingly interested in becoming physically fit, reducing their body weight, and adopting a healthier way of life in response to the growing emphasis that society places on health and wellness. Because of this, the fitness industry is exploding, and by 2023, it is projected to be worth a total of 96 billion dollars worldwide. This expansion is being driven by a variety of factors, such as an increased awareness of the importance of maintaining a healthy lifestyle, an increase in disposable income, and technological advancements that have made working out easier to access and more convenient.


In addition to having a rapidly expanding market, the fitness industry is also incredibly diverse. This diversity results in a wide variety of opportunities being made available to people who come to fitness community from a variety of different skill sets, interests, and backgrounds. There are an almost infinite number of ways to make money in the health and fitness industry, whether you want to be a fitness coach, personal trainer, a nutritionist, an app developer, a product designer, a business owner, or a blogger.


In addition, the health and fitness industry is relatively recession-proof, which means that it is less susceptible to the effects of economic slowdowns than other industries. This is the case due to the fact that people are willing to make their health and wellness a priority even in challenging times, and they are frequently willing to spend money on health clubs fitness even when they are cutting back on expenses and making money for other areas of their lives.


In general, the fitness industry presents a significant opportunity for financial gain to anyone who is interested in doing so because it serves a growing market, provides a wide variety of career paths, and is relatively resistant to the effects of economic volatility. If you have a genuine interest in health and wellness and a strong desire to make a positive impact on the lives of others, a successful career in the fitness industry might be the ideal choice for you. [1]



Beyond the realm of traditional coaching, the fitness industry provides a wealth of other opportunities to earn income. There are a lot of different paths you can take to make money in the fitness industry, such as selling various workout programs and plans, developing fitness apps, writing meal plans and eBooks, organising fitness seminars, acting as a brand ambassador, and starting a fitness blog. In this line of work, it is essential to ascertain your areas of expertise and passions in order to locate profitable applications for those areas. You can turn your interest in physical activity into a lucrative career with some ingenuity and the willingness to put in the effort. As you build your company, it is important to keep abreast of developments in your industry, as well as to continue your education and professional development. It is highly likely that you will achieve great success in the health and fitness industry; therefore, you should not be afraid to take the plunge and go after your goals.



Can I show how to make money in fitness just from creating and selling fitness videos?

Yes, making and selling fitness videos can be a lucrative business. With the rise of online fitness programmes and the growing demand for digital content, making and monetize fitness videos online has become a popular way to earn money in the online fitness show industry [4]. To reach a wide audience, you can provide a variety of video content such as workout routines, exercise tutorials, and nutrition advice. Your videos can be sold via your website, social media platforms, or subscription-based services. To maximise your earnings, you must create high-quality videos and market them effectively. Creating a video course can be a lucrative option if you have the knowledge and resources [4].


Can I make more money online than in the fitness industry?

Yes, there are numerous ways to earn a living in the fitness industry. Personal training, selling fitness products, developing various fitness websites and apps, developing and selling workout plans and meal plans, organising fitness retreats or seminars, writing about fitness, and becoming a fitness brand ambassador are some of the most popular methods. With the rise of social media comes the opportunity to earn more money in fitness, by creating and sharing fitness content online. However, success in this industry, as in any other, necessitates hard work, dedication, and a willingness to constantly learn and adapt to market changes.


How do people make money on fitness?

Selling workout plans, developing a fitness app, selling meal plans and eBooks, selling fitness products, hosting fitness classes and seminars, becoming a brand ambassador, developing a fitness blog, offering fitness writing services, selling custom meal plans, and other opportunities exist in the fitness industry. Personal training, fitness class instruction, coaching, and consulting are all ways for both fitness enthusiasts and fitness professionals to make money. Another lucrative opportunity is to create and sell fitness videos. The fitness industry is rapidly expanding, and with the right knowledge, skills, and dedication, there are numerous opportunities to earn a living while assisting others in achieving their fitness goals.


Can you make good money as a a fitness instructor or personal trainer?

Yes, it is possible to make a good living as a fitness trainer, but the level of income depends on a variety of factors such as the trainer’s experience, qualifications, reputation, and location. The median annual salary for fitness trainers and instructors in May 2020 was $42,780, according to the US Bureau of Labor Statistics, with the top 10% earning more than $77,700. However, many fitness trainers can supplement their income by providing private training sessions, developing and selling fitness programmes, and teaching specialised fitness classes online. Success in the fitness industry frequently necessitates hard work, dedication, and a dedication to constantly improving one’s skills and knowledge.


How do you make passive income in the fitness business?

In the fitness industry, there are several ways to generate passive income. Creating and selling digital products such as workout plans, meal plans, and eBooks is one of the most popular methods. Another option is to develop a recurring revenue-generating subscription-based service for an online fitness programme or app. You should also think about partnering with fitness brands and promoting their products on social media, which can earn you sales commissions. Creating and selling fitness products like gym equipment, supplements, and apparel can also provide a passive income stream. Other ways to generate passive income in the fitness industry include hosting and selling webinars, workshops, and online courses.