- People were out of town.
- Moms couldn’t come in because of child care issues
- And new clients weren’t starting long term memberships because they had fear of commitment!
Here are three great ways that you can QUICKLY supercharge your studio with growth and income now that summer is winding down!
Many studio owners fight against free. They say that it “dilutes their brand.” And in many ways I agree. I don’t do first class free for most new clients (there are a few situations when we offer free classes). However, I DO believe in some short term events where classes are free to both NEW AND RETURNING clients. The reason is that once someone has fallen off the wagon, it is often hard to get them back into the studio to buy a package. But if you do a SUPER FUN, FREE event – then you’ll often get them back into the studio for just the event – and then you get the opportunity to sell to them at the event! The event needs to offer PLENTY of classes to accommodate everyone who wants to come. You want to promote it in studio. You want your community partners to be promoting it for you! You want to reach out to past clients! You want to MAKE IT A BIG DEAL! And you want to have a plan for selling once they are there for the weekend!
If your clientele is mostly women – they may have let a lot of their routines suffer over the past few months! Whether they were home with the kids, busy traveling, or just slacking off enjoying their summer – most have struggled to maintain a lot of their normal self care routines. Host a Back To You week that invites in community partners and vendors for free/low cost vendor events – Juice demos, Nutrition Talks, Mini-Mani’s, Brow Threading, Botox, Spray Tans!! Have a schedule of events and promote the HECK out of it! In Fitness Marketing on a Dime we talk all about how to schedule that week, how to promote it, and how to get GREAT results from your Back To You Event!
Clients LOVE great prizes! Good clients WANT to give you referrals! What better time to launch a referral challenge than:
- when the kids are going back to school
- Moms have some free time
- Moms are meeting other new Moms
- and Moms are looking for some adult companionship!